TechCrunch50 Finalist Adgregate Markets Invigorates Display Advertising Landscape
ShopAdsTM Turn Banner Ads into Fully Transactional Ad Units
09.08.2008—Adgregate Markets, an online advertising company, is positioned to invigorate the stagnant display advertising landscape with the introduction of ShopAdsTM. The company, a finalist at the TechCrunch50 conference, today announced the launch of ShopAds, which enable distributed commerce by helping advertisers turn basic banner ads into fully transactional ecommerce ad units.
Through ShopAdsTM, Adgregate Markets enables consumers to securely purchase products entirely within the confines of the ad unit, without being redirected away from the publisher's website. ShopAds link the point of discovery with the point of purchase, translating into fewer clicks needed to complete purchases. For advertisers, this means increased conversion rates and the ability to calculate hard ROI from their online ad spending. For publishers, this means increased user retention and new revenue generation opportunities through commission fees for any products sold on their sites.
"The display market is in serious need of innovation and growth. Advertisers spend a ton of money trying to disrupt a user’s browsing experience and pull them away in order to transact on their site. Publishers, on the other hand, spend an equal amount of resources trying to retain and gain new users, only to lose them when they leave their sites to transact on an advertiser’s site," said Henry Wong, CEO of Adgregate Markets. "We provide a simple, innovative, and symbiotic solution for both advertisers and publishers to address these issues, and our customers are already achieving positive results."
Available in standard IAB sizes, ShopAds are Flash-based and supported by advertising and social networks. Adgregate Markets’ technology securely processes the payment and billing information, even if the ad unit is hosted on a non-secure site, and provides real-time reporting of all transactions. An easily accessible embed code on each ShopAd allows for viral distribution, enabling the ad units to propagate to the "edge" of the Internet.
Adgregate Markets was selected as a top-50 finalist at the TechCrunch50 conference from a pool of more than 1,200 applicants. The three-day event, held in San Francisco, is the premiere platform for emerging companies announcing new products.
"We are honored to be chosen by TechCrunch50 as one of the finalists," said Wong. "This is a great opportunity for us to debut ShopAdsTM and pioneer the next evolution in display advertising."
For a two minute demo on Adgregate Markets' ShopAdsTM, visit www.adgregate.com.
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Founded in 2007 by leading technology blog TechCrunch and entrepreneur Jason Calacanis, the TechCrunch50 conference provides a platform for early-stage, and frequently unfunded, companies to launch for the first time to the technology industry's most influential venture capitalists, corporations, angel investors, fellow entrepreneurs and the international media. Companies are selected to participate exclusively on merit. TechCrunch50 is supported by corporate sponsors Google, Microsoft, MySpace, Salesforce, MSN Money, Symantec, Thomson Reuters and Yahoo!, as well as venture capital firms including Sequoia Capital, Mayfield Fund, Clearstone Venture Partners, Charles River Ventures, Founders Fund, Perkins Coie and Fenwick & West.
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