Management Team

John UnderwoodJohn Underwood, CEO & COO

John oversees the execution of Adgregate's strategic vision and operations. John has extensive experience with transformative advertising businesses, having developed cross-platform advertising deals for AOL Time Warner and subsequently working to transform AOL into a scalable media sales business. As Vice President of AOL's AIM messaging group, John launched innovative rich-media advertising products, led business development, and managed AIM's developer program, with a focus on growing the reach, engagement and monetization of the leading U.S. instant messaging service with over 30 million users. John holds a J.D. from New York University.


Jerry LyonsJerry Lyons, CFO

Jerry is responsible for leading all accounting and financial activities for Adgregate Markets. Prior to joining Adgregate Markets, Jerry was the Chief Financial Officer for AdECN (NASDAQ: MSFT), and Chief Operating and Financial Officer for UGO Networks (Hearst Corporation), a multi-faceted Internet company with revenue streams from an e-commerce store, content networks, ad serving, and web design and hosting services. The company grew from two employees to over 200 from its inception in 1997 until 2000. From 1996 to 1998, Jerry was the Chief Financial Officer of InterWorld Corporation, an e-commerce tools and design company that grew from 25 employees to over 250 and went public in 1998. Previously, Jerry was Chief Financial Officer at MCI/News Corp Internet Ventures, where he helped build an integrated content provider business, including high speed networks, customer billing systems, and a content production infrastructure. Jerry began his career at Arthur Andersen in New York. He graduated from Georgetown University with a BSBA in Accounting in 1980.


Sharon KelleySharon Kelley, CRO

Sharon Kelley comes to Adgregate with an impressive record in business development and sales management for a wide variety of major media companies. During her 10 years at AOL Time Warner, Sharon led award winning sales teams that consistently surpassed her peers and company goals. Her team-focused leadership drove the creation of partnerships and business development relationships designed to capitalize on new media opportunities and market share expansion. Sharon developed and led the national strategy for the retail category vertical and was responsible for $150M in new incremental sales for AOL. Previously, Sharon held senior management posts at USA Today, Net Guide Magazine, New Media Magazine and PC World. Sharon has a Masters of Science Degree in Psychology and is active in Shop.org and the Bay Area Interactive Group.


Manny BerriosManny Berrios, CTO

Manny Berrios’ extensive technology leadership and entrepreneurial experience has spanned over 17 years as Chief Technology Officer of several Internet media and technology services companies, and is a recognized and published expert in online security. Prior to joining Adgregate, Manny Berrios was the co-founding CTO of UGO Networks, an online gaming and entertainment company acquired by Hearst Corporation in 2007. At UGO, Mr. Berrios was responsible for building its technology infrastructure from the ground up, including its ad network, which served over 40 million worldwide monthly users; and its e-commerce property GameDealer.com, which handled over 1 million transactions per month. Mr. Berrios also co-founded and held CTO positions for several online ad tech, security, gaming and advance technology R&D companies, including AdFast Media, InTrust, In2apps, ActionWorld, Playlink, and I.T. Labs. As CTO of Adgregate, Mr. Berrios leads all technology related initiatives at Adgregate Markets, including the development of its next generation ShopCloudTM distributed commerce platform.