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The Internet is shifting from a rigid "destination web," where content and commerce are isolated in discrete websites, to a "distributed web" where content and commerce are consumed across the web in portable applications – social network apps, mobile apps, web widgets, and rich media display ads. While this phenomenon is firmly underway in the case of content, the distribution of commerce is now poised to explode.

Adgregate is the leader in distributed commerce. Through proprietary technology and strategic partnerships with McAfee and TRUSTe, Adgregate's distributed commerce applications are able to securely and seamlessly complete transactions on behalf of clients, even on unsecure content pages. As a result, Adgregate's solutions have been used by hundreds of clients and are distributed by the top rich media ad vendors and ecommerce solution vendors.

Adgregate has received numerous industry awards for its innovative distributed commerce technology, including Techcrunch50 Finalist and AlwaysOn OnMedia 100 Winner.

frequently asked questions 

  • Q. What is distributed commerce?
     

    A. Web 2.0 marked the beginning of the shift from a rigid "destination web," dominated by discrete websites, to a "distributed web" where content and commerce are consumed across the web – social network apps, mobile ads and apps, web widgets, and rich media display ads. While the distribution of content has exploded, the distribution of commerce is just beginning and Adgregate is leading the way.

    Distributed commerce creates tremendous value for the entire advertising and ecommerce industry. Advertisers generate more sales with easily measured ROI, capturing all along the way its customers’ ‘purchase intent.’ Publishers receive premium CPMs and keep visitors on site (no click-throughs). Rich media vendors, online and mobile ad networks, and creative agencies are empowered to build and distribute innovative ad units. And ecommerce software and service vendors are able, for the first time, to truly integrate into the advertising and distributed web ecosystems. Everyone wins.

  • Q. Are transactions secure when displayed in unsecure web pages or other unsecure environments?
     

    A.Yes. Adgregate's proprietary technology ensures not just secure data transmission, but the integrity and security of the entire distributed commerce experience. Through a multi-step process, Adgregate ensures the authenticity of the source serving the transactional application, the integrity of the application as rendered in a web browser, and the secure transmission of transactional data. Adgregate's unique and comprehensive approach to transactional application security is certified by leading security companies.

  • Q. Is custom ecommerce integration required?
     

    A. No. We understand that top advertisers and retailers demand a solution that works with their existing business infrastructure – transactions must seamlessly pass into their existing commerce and CRM systems. But they also demand a solution that satisfies the marketing sales cycle, where campaigns can be launched in a matter of days. We have met both of these objectives by integrating our platform with the leading ecommerce solutions that power the world’s top online retailers. When a client calls, Adgregate has a complete solution ready to launch.

  • Q. Can I directly integrate Adgregate technology for custom projects?
     

    A. Adgregate's distributed commerce platform is available via API. This enables any client, rich media vendor, ad network, or creative agency to easily add our distributed commerce features to any banner, application or widget.

  • Q. Do your products work with any web browser or operating system?
     

    A. Yes. Our technology has been tested on every platform and configuration for a great user experience.

  • Q. Does Adgregate work with third-party ad servers and ad networks?
     

    A. Yes. Our ShopAds have been tested and certified on most major ad networks and serving systems.

  • Q. Does Adgregate do business outside the U.S.?
     

    A. Yes. We support domestic or international clients.

  • Q. How much does it cost to work with Adgregate?
     

    A. Adgregate is competitive and flexible on pricing. Contact a sales representative today to discuss your needs.

  • Q. Are ShopAds a new ad format?
     

    A. Technically, no. ShopAds can be thought of as an enhancement to existing ad-units by adding the ability to conduct a secure transaction of any type, even in non-secure environments.

  • Q. What type of products can Adgregate solutions support?
     

    A. There is no limit to the type or number of products that can be supported by an Adgregate product. Some clients use our solution to sell gift cards, digital downloads, retail products, event tickets or even subscriptions. In all use cases our solution has performed better than traditional static ad banners by driving higher conversions, engagement, and increased sales.

  • Q. Does Adgregate provide analytics?
     

    A. Adgregate offers a detailed set of analytics that allow their clients to gain insight into how users interact with their ads. The dynamic nature of our products allows them to be updated on the fly for fine tuning and performance enhancement with no delay in displaying to already live ads and apps.

  • Q. How long does it take to set up an Adgregate-enabled campaign?
     

    A. Our solution is designed to meet the urgent demands of the marketing world. In some cases we can append distributed commerce functionality to an existing campaign in a matter of days while a more integrated and holistic solution may require several weeks of work to carefully meet our clients’ needs.

  • Q. Do you work with publishers?
     

    A. Absolutely. While we are the latest innovation to rich media vendors, ad networks, and advertising agencies, we also actively work with publishers to help increase the value of their ad inventory. One of the great benefits our publishers realize is that users no longer ‘click out’ from their website, thus increasing their user stay and dwell time – further benefiting ad inventory value.

  • Q. Do Adgregate products work better than other ad formats or social shopping solutions?
     

    A. Yes, our proprietary solution outperforms our competitors and has been vetted by third party security experts. We have conducted thorough research and case studies that clearly point to the performance benefits of using Adgregate products. We are constantly optimizing and defining new industry standards and best practices for distributed commerce solutions through our strategic partnerships and enhancements to our technology.

  • Q. Adgregate technology doesn’t seem that complicated, why not do it myself?
     

    A. As a matter of fact, it really is not that complicated. Here’s how to do it yourself:

    1. Develop a lightweight flash or java-based app that can run in any browser and on any site, mobile or web. Do it in a way that cannot be spoofed.
    2. Figure out a way to securely pass billing and payment information to your clients’ existing ecommerce system while in a non-secure environment.
    3. Create a content management platform that allows every product instance to be dynamically updated wherever they appear, even when virally distributed.
    4. Build a robust API that talks to all of your partners and allows complete flexibility, from catalog to cart, in an industry that demands creative flexibility.
    5. Partner with the leading security partners to help define the new security standard for distributed commerce applications.
    6. Partner with the top ecommerce providers so that you can seamlessly pass orders into your clients’ existing order process.
    7. Partner with the industry leaders in rich media and innovation so that they can instantly add distributed commerce to any campaign they are working on through an integrated component within their proprietary ad building tools.
    8. Build native social apps that utilizes your proprietary solution, all the viral plumbing, your security partners’ standards, your clients’ products, their ecommerce system, and of course all built through their creative shop using your API.
    9. Create a reporting tool for your proprietary analytics.
    10. Work with publishers and networks to make sure your technology is optimized to run on their sites.
    11. Oh yeah…one more thing. File 6 patents around it.

Leadership

Adgregate is led by a team of veterans with deep experience in both the online advertising and ecommerce sectors. Click below to see full bios on the management team behind Adgregate Markets.

Team Bios


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